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The Truth About 'Natural & Clean' Ingredients in Cat Food

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Story at-a-glance

  • The major players in the pet food industry are marketing masters, and it’s important that pet parents learn to spot the spin
  • They describe their formulas as “natural,” when in reality, there’s nothing natural about highly processed pet (or human) food
  • They describe rendered, extruded formulas with dozens of added animal feed-grade ingredients as “clean” pet food
  • The describe the highly problematic, biologically inappropriate ingredient rice bran as a “superfood” for pets



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