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Story at-a-glance

  • Big pet food seems increasingly desperate to “educate” and communicate with their customers — or at least that’s what they say
  • If the industry really wants to fight “fake news and misinformation” about their products, they could start by being candid in their labeling, packaging and marketing
  • The industry is also notorious for being unresponsive to consumer questions and complaints; their public response to recalls could also use some improvement
  • It’s important for pet parents to ignore the pretty packaging and magical marketing used by processed pet food companies; learn what’s in those products instead, and whether they’re the best nutrition for furry family members



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