Sign in to follow this  
Followers 0
Pawz

How Millenials Treat Their Pets Versus Generation X and Baby Boomers

1 post in this topic

Story at-a-glance

  • Millennial pet parents are proving to be “highly resistant” to pet food marketing messages, and in fact tend to avoid anything that looks like marketing
  • In response, the processed pet food industry is hoping to use “humanization of pets” to reel in millennial consumers
  • Millennials may choose to have pets rather than kids, but they realize there’s a difference and aren’t likely to be convinced to choose highly processed, biologically inappropriate diets in response to “your pet is your family” ad campaigns
  • Millennials view learning as a journey and do a lot of research and evaluation before making purchasing decisions, which also doesn’t bode well for the processed pet food industry

https://healthypets.mercola.com/sites/healthypets/archive/2018/06/16/millennial-pet-parents.aspx?utm_source=petsnl&utm_medium=email&utm_content=art1&utm_campaign=20180616Z1&et_cid=DM213640&et_rid=338102334

 

 

Share this post


Link to post

Please sign in to comment

You will be able to leave a comment after signing in



Sign In Now
Sign in to follow this  
Followers 0